Rhetorical Terms

The use of rhetorical terms is very important when writing a paper. Rhetorical terms helps the reader and audience the comprehend what is being said in your paper through different perspectives and point of views. Some of the rhetorical terms that are used in a writing process include compare and contrast, visual, and descriptive rhetoric. By using compare and contrast, the audience will be able to differentiate the similarities and differences between the subjects in which the writer will discuss. Using visual rhetoric, the audience will be able to view the message of the image in many ways. Ways including ethos, pathos, and logos. By using descriptive rhetoric, readers can use the details being described to form an image in their head. Some other rhetorical terms can include visual structure. Visual structure can be displayed by metaphors that are displayed through caption. Openness can help the reader by observing images that diverge the thoughts of an individual. Using basis of comparison can help the audience identify and focus on the primary concepts of the subjects being compared and contrasted. Verbal anchoring is when pictorial elements are produced more or less. Eye tracking is used in a more cognitive sense of identifying visual structure and meaning.