Rhetorical gazes is a device used to help the audience really break down the visual image. Within an image, we are able to apply our short term, mid term, and long term memory that will eventually be measured in the images we look at. One of the first things we can do is describe the image that we see. Are the colors bright or dark? Does it bring back a memory? By asking questions relating to these, the readers can make a connection with the image. Sectioning an image is also a way to help readers understand what the picture is really saying. We can also apply pathos, which relates to emotion. The use of pathos will draw the readers attention and make them become for connected. Readers can also look back at the historical cultural context. Who are they targeting and what is the message? Who created it? When and why? Who viewed it? When and why?
This is a picture of a painting by bansky. It appears that a little child is crying from receiving notifications from instagram that indicate he has no new followers, no likes, and no comments. By applying rhetorical gazes, the audience being targeted can connect in a visual way.
No comments:
Post a Comment